About us
Delightful Food Group was established in 2023 by Ricky Flax, CEO, and Sheldon Flax, Chairman, to bring together a portfolio of food and beverage businesses with a shared focus on quality, innovation and long-term growth.
Our Story
Formerly IBC Simply, Bold Foods has spent more than 25 years helping shape foodservice through flavour innovation. With the trusted SIMPLY and Dinoshakes brands at its core, the business has evolved into a broader food and drink solutions partner serving customers across the UK.
A key milestone in our journey was the acquisition of March Foods, one of the UK's leading co-packing and co-manufacturing specialists. Having enjoyed a successful long-term relationship, the combination of Bold Foods' product expertise and March Foods' manufacturing capabilities created the perfect platform for our future growth, innovation and customer success.
Experts in the food and beverage industry
At Delightful Food Group we bring together two well-established businesses in the food and drinks industry, and offers expertise in innovation and product development, right through to production and packing.
Our teams provide the insight and knowledge you need to get your products to market. Whether that’s, working with you to establish the latest trends, bringing you innovative ideas, or co-manufacturing and co-packing your products to your exact requirements and specification.
